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DOES SUCCESS REQUIRE BEING UNIQUE?
There is a lot of talk about ‘differentiation’ these days. The idea that a company should have a completely new and unique product offer or business model when entering the market. But is there a science to this idea? Does success require uniqueness?
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WRITE MORE COMPELLING COPY BY TALKING LESS ABOUT WHAT YOU OFFER.
How to write copy that resonates with your audience? I often notice companies put all the emphasis on their offer when writing marketing copy. Makes sense? It doesn’t, actually. You’re skipping a couple of vital steps that could create more resonance with your potential customer.
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10 TRIED-AND-TRUE TIPS FOR SUCCESSFUL INFLUENCER MARKETING!
Through my shoebrand Lennertson I have first-hand experience in working with influencers. So here are 10 tried-and-true tips for influencer marketing.
Hi! I’ve started this blog to collect my strategic thoughts on branding and marketing. I bet these ideas can help you, too! Cheers, Robin.
Robin Talks Strategy 