Born, raised, and living in Belgium. Space-science enthusiast, shoe designer, but most of all strategist.

Hi,
I’m Robin CK, and I’m a brand strategy nerd.

Every business, organization, or project needs a sound strategy; it makes or breaks. It’s where creativity and analytics come together to build something greater than the sum of its parts. Here we lay the foundation where others can build on top of, towards potential greatness.

Some places where I apply strategy:

Brand Strategist & Consultant
(Livid – Branding Agency)
I build strategic blueprints for the diverse brands in Livid’s portfolio. Beautiful visual design and catchy copywriting are great, but strategy comes first. This is key; pretty things are meaningless when they don’t add to the big picture: helping a company grow. >> www.livid.be

Brand Manager & Marketing Director
(Lennertson – Shoe & Boot company)
I recently launched my own shoe brand. Besides designing my desired footwear, it provides a significant opportunity: a testing ground for (brand) strategy, product development, and marketing. I don’t just sell fancy words to others; here, I put them to the test and gather first-hand results. >> www.lennertson.com

Teacher
(UCLL, Starterslabo)
I teach marketing for different schools and organizations. However, I always sneak in some branding and strategy. Why? Because I believe marketing can only be truly effective when those drive it.