Category: Marketing thoughts

• 25 February 2022

  WRITE MORE COMPELLING COPY BY TALKING LESS ABOUT WHAT YOU OFFER.

  

  How to write copy that resonates with your audience? I often notice companies put all the emphasis on their offer when writing marketing copy. Makes sense? It doesn’t, actually. You’re skipping a couple of vital steps that could create more resonance with your potential customer.
• 24 February 2022

  10 TRIED-AND-TRUE TIPS FOR SUCCESSFUL INFLUENCER MARKETING!

  

  Through my shoebrand Lennertson I have first-hand experience in working with influencers. So here are 10 tried-and-true tips for influencer marketing.